Retail Architecture • Global Rollout • Lead Execution Strategy
Scout Motors Inc.
Reinventing physical brand environments for revived American automotive brand. Creating, defining, and scaling how Scout Motors enters physical space through adaptive environments balancing heritage, ingenuity, and brand clarity.
Overview
Established the foundational retail architecture for Scout Motors’ global rollout strategy.
Manage design and strategic execution of flagships, showrooms, and experiential pop-ups,
allowing consistent brand storytelling while adapting to site constraints and market maturity.
Key focus areas included start-up exection, modular display systems, real estate development, schedule and finance controlling and a highly legible customer journey emphasizing product interaction over traditional retail formality.
Key focus areas included start-up exection, modular display systems, real estate development, schedule and finance controlling and a highly legible customer journey emphasizing product interaction over traditional retail formality.
Experience
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Concept design
Visual merchandising + environmental graphics
Customer journey experiences
Specialty prototyping & mockup sourcing